Advertising, Creatives, Content, Campaigns
The main task of such shootings is to convey to the viewer the main idea of the brand, expressed through the plot.The plot is always worked out in advance, discussed and agreed with the customer. Each photo or photo sequence should answer the questions:- Why is it interesting for the viewer to look at this photo?- What information does he get from it?-Does this correspond to the idea, that we want to convey to him?From 3 to 5 images are enough to advertise one collection, the entire and even half of the collection do not need to try to fit the shooting of advertising - for this there’s a Lookbook and a Catalogue.Remember: advertising is about images and mood, not about a specific thing in the frame.Below are my works on shootings this category:
